Captivate the right people at the right time

Reach out to new customers and clients on Social Media when they need you the most.

What is social media advertising?

Social Media Advertising (also known as "paid social") is the practice of using social media platforms such as Facebook and Instagram to identify and target specific groups of users and paying to deliver messages to their feeds in the form of ads.

Social Media Advertising is very different from social media posting, which is to simply publish content to your page and hope your followers will engage with it. These days, the algorithms determining what people get to see is making it harder and harder for you and your business to reach the people who already follow you, let along attract new people- and that's where Social Media Advertising comes in.

social media advertising for travel businesses

“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.”

Ryan Lilly, author

Social Media Advertising for the Travel Industry

Social Media Advertising is one of the biggest trends in online marketing and will continue to gain in popularity due to the growing online culture. We've written a lot about this topic because it's something we believe in and something we use everyday here at Stray Along The Way.

If you're in the travel space then you should pay particular attention to Social Media Advertising as social media platforms are fast becoming the travel agents of our time. A recent study by the travel booking agency Expedia found 67 per cent of Millennial and Gen X Australians were choosing their next holiday from Instagram. Furthermore, a survey by Internet Marketing Inc. showed that 52% of people who participated in the survey dream about vacation when on Facebook (even if they're not planning one). This represents a massive opportunity for travel companies, and with Social Media Advertising, you're able to find and talk to these people in the moments that matter the most during their decision-making process.

Social Media Advertising is also a great way to reconnect with past customers. The same Internet Marketing Inc. survey showed that 80-85% of people who like a brand on Facebook are past and present customers.

tim brown portrait

Tim Brown - Tim Brown Tours.

Social media advertising has been a revelation in my business! Before social media advertising our business was making 1/3rd of the income it is now! Social media advertising has changed my life and the lives of those who we have been able to employ due to the success it has brought my business.

Here's the best part...

Social media advertising is undoubtedly a powerful tool in any marketing mix, however, the technical aspects around getting set up as well as the time needed to properly monitor and optimize your campaign might pose a challenge to you. That's where we come in. We've been doing social media advertising for a very long time now, and not only for ourselves, but also for travel companies from around the world and we'd love to work with you.

We offer premium managed services for businesses looking to engage with a travel audience on social media platforms like Facebook and Instagram as well as search engines like Google.

We strongly believe that social media advertising represents the biggest opportunity for the travel industry so if you’re looking for a partner to take on some or all of your account management, learn how we can help you meet your online goals.

Spend your advertising budget wisely:

Social media advertising is the most cost-effective and scalable form of advertising available anywhere. Its real-time nature allows you to respond to your users needs on the fly and ensure that your message is always relevant and on point.

Advertise to your exact demographic:

This is one of the key features of social media advertising. Being able to identify and communicate to a specific segment of people makes this form of advertising incredibly powerful, and will help you to speak to people when they need you the most.

What you'll get

1. A Real Advertising Strategy

We will develop a clear and practical strategy for your travel business including pathways for people to move from interested enquirer to loyal customer.

2. Engaging Social Media Ads

We'll produce ads that people actually want to click on. We'll write copy, headlines, and develop images for your campaign. We will also test your ads to identify which ones are driving the most results and help you save even more money but increasing the efficiency of your campaign.

3. Campaign Monitoring and Optimization

We'll will keep an eye on your campaign and improve ads that are performing well while removing ones that are not to keep those results coming in.

4. Detailed Performance Reporting

We'll send you periodic reports that are easy to read and understand that basically spell out exactly how your advertising campaign is performing.

If you're interesting in finding out more, or you want us to give you some advise on your current campaigns, then fill out the contact form and we'll get back to you with a free consultation on how you can get setup or improve your social media advertising.

Can't wait to start working with you!

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